Display Stands – An Inexpensive Way to Promote Your Products

An interesting and inexpensive way to attract and hold the interest of potential customers is an attractive display stand. Attractively displayed products are the first line of promotion when the customer walks into your shop or may be even before that. Many varieties of such stands are available to suit the needs and budgets of every business.

Those kinds of displays are an integral part of shops and trade show exhibits. A well designed and attractive they not only enhance the shopping experience but also make it easier to bring in potential customers. In fact this is the one thing that differentiates real shopping from online shopping.

A shopkeeper may decide to use simple display stands or even opt for elaborate ones. It is common place to opt for highly decorative and attractive displays on special occasions. The one thing that needs to be kept in mind is that the display should not distract from the displayed. A display stand is supposed to bring the product to the fore and not overshadow it.

Different types of stands can be used to display the products around the shop available in many styles sizes and shapes; they should not hinder the visual appeal of the products. When used creatively display stands can position the product uniquely. This does not mean that you can not opt for a fancy display, but it should be kept to the minimum.

These stands can be bought off the shelf or made to order. You can choose the design, material, color and even texture to suit your products. Different styles of stands are essential for different products. A jewellery shop cannot possibly use stands that are used by a shoe shop. They have to be customized to be able to display the chosen product with maximum advantage.

It is essential to choose stands that are durable as they are expected to last for years. Most businesses can not afford to change them frequently. This may not be the case for big businesses or chain stores. Consider your budget before you choose your stands. They can be inexpensive and yet very practical.

Since space is always at a premium a display stand should be able to make optimum use of it, so that maximum products may be displayed in an uncluttered and attractive manner.

The display stand should suit the nature of your business. You may want stands that allow easy access to the products or ones that hinder it. Shops selling general products like books, toys, groceries, household items etc. need display stands that let the customer handle the product personally whereas this may not be advisable for shops selling expensive items like jewelry and curios.

General Mills Tackles Social Media – How Social Media Helps Market Products

The term “social media” has caught the internet, news media and other networks by storm over the last few years. What exactly is it? Social media started out as a way for people to connect with their friends, family and other people on the Internet in one central place. Websites such as Facebook, MySpace and Twitter give people the opportunity to share information, photos, news and other things with the people that they know. After only a short period of time, businesses realized that they could use social media as well to market products, services, websites or other relevant information. These days, you can find just about any large company, small business, news outlet and other media companies using social media and social networking to market their company, products or services. One of these such companies is General Mills and how they use it really goes to show how effective it can be.

Recently, General Mills rolled out a line of cookie, brownie and cake mixes that are gluten free. Food products that are gluten free are said to be healthier because some people have food allergies or sensitivities to products that contain gluten. Gluten is composed with different grains and some people cannot tolerate them. Since General Mills had this product that they wanted to market to people who were looking for gluten free cookie, cake and brownie mixes, they needed a way to get the word out fast. In order to spread the work quickly and effectively, they turned to social media.

One of the ways that General Mills has marketed to people is by sending out samples of their gluten free products to popular bloggers on the Internet. In turn, the bloggers write reviews or make posts about the products on their websites and that generates sales for General Mills. Here are a few reasons why this method of marketing is smart and effective:

  • The Internet is present in just about every area of the world, which makes it easy to access. By marketing online, companies are reaching more people than ever before.
  • Using social networking websites can easily create a fan base and following, especially for companies like General Mills that have been in business for several years and already have well known products.
  • Having a Facebook, Myspace or Twitter page is completely free. Even if free samples are provided to bloggers, it is very cheap compared to expensive television, radio and billboard ads.
  • It reaches more markets than traditional advertising.

Gluten free products are more expensive than the products that contain the grain combination, but for people who cannot tolerate it, it is money that they seem willing to pay. Social media is a market niche that seems to continuously growing and it is not letting up.

General Liability Insurance – When Do I Need It?

General Liability Insurance covers many things as well as bodily injury and property damage. Essentially it covers you when you and your employees injure/damage someone else or their property. General liability, is individualized, so If you’re searching online quotes your information will be submitted to several companies from which a qualified agent in your area will review. You’ll need to talk to that agent you buy it from, to see what is covered. Here are some questions people are asking about when they are considering what type of general liability insurance coverage to get.

Selling Products At An Inside Space

The minimum amount of general liability Insurance is what you’ll need for a policy. The general liability will cover your standard slip and fall types of accidents. Before you set up at a inside space, the municipality will, without reservation, suggest that you carry minimum limits of liability. The municipality will also necessitate that they be added to your liability policy as extra insured and they will want you to supply a certificate of insurance showing these provisions have been met. In addition to the general liability you will want to add product liability coverage. Product liability is designed to cover you if someone alleges that they were sickened by using your product. A municipality may or may not require you to carry products liability. However, because you will be selling to grocery stores they will demand that you carry products liability and once again have themselves added as additional insureds. Corporate grocery stores (i.e. chains) will often require much higher limits of liability which would necessitate the need for an umbrella liability policy.

General Liability Insurance For Clients With Bad Credit

I know of an insurance company that will check your credit on a commercial policy. They only do on personal insurance. They may look at the financials of the business for rating purposes (gross sales, liabilities, salaries, etc) & they may also choose if they will cover you based on the extent of time you have been in business. If you have been in business less than a year, this will give you more difficulty locating coverage than your personal bad credit.

General Liability Insurance Issues

List of issues for any business to think about in analyzing the terms and conditions of a General Liability Insurance policy. Is the dollar amount of the coverage enough, Is the insurer financially sound, Are the premium payments reasonable, Is the deductible too large, does the policy protect against bodily injury to customers and guests on the company’s property, does the policy cover property damage caused by employees and third parties, does the policy cover personal injuries, does the policy cover advertising injury, does the policy cover issues that stem from the company’s products, or is a individual policy needed, does the insurer have a rock-solid history of paying claims on time. When evaluating quotes all these issues come into play.

Cost of General Liability Insurance

You will have to verify with an insurance agent or two in your own state. Prices differ by state, and the rates will be calculated on your income. Not all insurance companies are accepted by all states. Each independent agent will have a group of insurance companies that he/she can write for, so it’s to your advantage to try an independent agent for the the best General Liability Insurance.

Saving Your Own Skin Cosmetics With Sun Protection: The Latest Wrinkle in Beauty Products

There is a tendency in our society to disassociate beauty and brains. However, cosmetic companies are working to change that perception. Now that they are incorporating sunscreens into everything from moisturizers to lipsticks, makeup has become an intelligent choice.

With sun exposure causing 80 per cent of visible aging (as opposed to chronological aging), cosmetics with sun protection makes perfect sense. As well, skin cancer – the most common form of cancer in Canada has more than doubled over the past 10 years, and continues to rise. Add to the bad news, the depleting ozone layer, which provides less protection against the sun’s rays, and there’s all the more reason to save your own skin.

Dr. Lynn From, head of dermatology at Women’s College Hospital in Toronto, believes the move to protective beauty is a good idea. “It introduces sunscreen as a part of a woman’s daily routine.”

From suggests applying a moisturizer with sunscreen to the neck and the back of hands, forgotten areas that usually receive more sun damage than the face. She also recommends choosing cosmetics incorporating a broad- spectrum sunscreen (protecting against both UVA and UVB rays), with a sun- protection factor (SPF) of 15 or higher.

However, locating an SPF rating on a cosmetic label is not always an easy task. Beauty products, unlike drug products, are not required to list ingredients or claim a sun-protection factor.

But that’s changing. By April 2011, Health and Welfare Canada will require testing of any product claiming to offer sun protection. According to spokesperson JoAnne Ford, “any sun protection claim will be considered a drug claim. The ultimate goal (of the new policy) is to give the consumer adequate information. At the moment, labels may seem misleading or confusing.”

This is certainly true. There are labels with and without government approval, claims of sun protection without SPF ratings, and SPF ratings on imported goods which may be misleading because European and North American SPF ratings use different standards. Until next April, when the new ruling and products’ revised labeling will take effect, Ford suggests choosing products that have already been reviewed. Check labels for a DIN (drug identification number) or GP (general product) number, signifying government approval.

If your preferred beauty product has not yet been approved, or provides less protection than you require, there is the option of using it in conjunction with a regular sunscreen. Apply a regular sunscreen first, under moisturizer and makeup. Sunscreens must be absorbed directly into the skin to ensure effectiveness. For this reason, From suggests applying all sunscreen products at least 30 minutes before going out into the sun. It used to be said that beauty is only skin deep. Now, not only are women and cosmetic companies believing it, they’re taking it seriously.