How to Successfully Use SaleHoo to Source Products – SaleHoo Usage Tips For Online Retailers

Experience is something that we should never under estimate. Knowledge gained from experience is definitely worth its weight in gold more so in the intricate world of the retail industry. Sourcing is one of the key aspects once one has studied the niche he or she would want to conduct business in. For those who have already subscribed to the SaleHoo directory listing then maximizing your sourcing will be easier for you because you already have more than 8000 verified suppliers accessible to you.

The following are helpful tips you can keep in mind on how to find the right product sourcing methods while using SaleHoo so you can successfully identify which methods are advantageous to your business situation. The advice eBay power seller Skip McGrath shares with retailers and resellers when stocking their stores is to use local distributors. As you know being able to inspect the offices and warehouses of your contact and conducting business face to face can considerably fast track negotiations.

Also you can leverage off of local products that other states or countries do not have and therefore earn off of the niche market you can offer. The SaleHoo directory listings can assist in this because it already has in its data base thousands of suppliers and a description of the general products they carry. All one has to do is narrow the search to wholesale suppliers, drop shippers or manufacturers within your area.

Another sourcing method that many online businesses are not maximizing is liquidation. This is an excellent source of brand name products at fantastically low prices if you are able to haggle well. Items from liquidators are of good quality and are brand new unless otherwise specified. Some stores liquidate their stocks for any number of reasons; this may include moving the store location, seasonal change of products, over stocks and others.

Because of the need to sell the items in a short amount of time the prices are very low and sometimes are just enough to cover production. Since most brand name products are of good quality and whose style is more sophisticated it is not faddish and even if they are from last season one can still use it for years to come. Using SaleHoo to find liquidators that are near your area so you can personally inspect the goods can reveal profitable opportunities.

How Can Cloud Computing Improve Productivity?

Productivity in the workplace is a very delicate topic for which there are several schools of thought. Some people tend to think that only intrusive micro-management is the only way to boost productivity while others might be more inclined to take a more delicate approach by offering incentives.

Regardless of the exact approach you or your company takes to stimulate productivity, you must not forget about the role that technology can play in assisting daily operations. For instance, it could be said that an organization’s IT assets and resources play an integral role in either aiding or inhibiting productivity. This is largely because it is through IT that all inter-office communications, file sharing, information logging, data storage, and collaborative efforts are generally organized. Since cloud computing is more or less replacing / modifying traditional IT and incorporates emerging technologies, it might be a good idea to explore the ways in which it can help to boost general productivity.

There are essentially three ways that cloud computing (or any type of IT for that matter) can impact productivity.

Utilizing known and emerging technologies
Encouraging employee growth
Improving communications

What makes cloud computing a more ideal candidate (as opposed to traditional IT) for addressing these three areas of concern is actually the technology that’s driving it. For example, Cloud computing can make use of virtually any type of application or software; an app can be packaged along with other programs and processes and then easily duplicated and copied.

In a traditional IT setup, a packaged set of processes is not so easily transferred among individual users, not only does this slow down the individual(s) performing work, it creates more redundant-style labor for IT as well. In other words, through cloud computing you can more easily create your own software-based solutions and deploy them instantly to as many users as needed. Likewise, there are a dizzying number of individual cloud-based services (email, online storage, and online file transfer) which can be leveraged nearly instantly to provide employees with on-the-spot solutions, thereby eliminating searching and downtime.

Also, by granting personnel access to a library of specific software products and solutions, you are giving them a deeper sense of responsibility and creative leeway to do their work. Protocols are great and often extremely necessary to facilitate any type of organized work, but it’s often impossible or unwieldy to provide your employees with an “A to B” goal and then limit their options for completing the task.

Quite simply, through cloud computing, a number of different pathways to completion of any particular task might open up. This freedom of choice creates and fosters a greater sense of desire from employees because they are given the opportunity to creatively address whatever work they are doing. Another fringe benefit of this is that more creative (or brilliant) solutions can be devised. As the old saying goes, “two heads are better than one”. If you have all of your employees actively searching for quicker, more efficient solutions to ongoing problems / work / duties (as opposed to simply following orders), you’re going to end up with increased productivity.

In terms of improving communications, cloud computing cannot be matched by traditional IT. In the same way that web tools, apps, and communication interfaces can improve connectivity, so too can cloud computing. Additionally, any type of web service, app, or software can be repacked or deployed on a cloud. This means that you can have a much cleaner interface for users with a greater number of individual points of communication. For instance, through cloud computing it would be possible for an organization to establish an in-house video messaging / conferencing service which might greatly improve inter-departmental communications and relations.

However, the use of cloud computing technologies will require the effort and understanding of your IT department personnel. If your business has yet to begin exploring this facet of IT preparedness you should know that now is a great time to do so. Currently, you can have an entire IT department certified or trained in one or multiple cloud computing disciplines at group discount rates. Moreover, since cloud computing certification can be delivered via the internet (e-learning), your IT employees will be able to engage in mobile learning.

To simply say that cloud computing can increase productivity in the workplace is a bit of an understatement. The truth is, cloud computing can effectively redesign the way your business approaches and accomplishes the work it performs on a daily basis. In this way, cloud computing is less a means to improving productivity and more of a comprehensive infrastructure which allows for the increased streamlining of inter-office activities.

Tips to Boost Efficiency and Productivity

From ‘7 Habits of Most Effective People’, a best-selling book by the influential and popular author Stephen Covey, came different principles leading to effectiveness from satisfying and high work performance. After the principles were introduced, the sector of human resources has never been as before again. It now has working frameworks and principles that provide guide for employees striving to increase productivity and do better outside and within the workplace.

The focus should be taken into account the second principle of Most Effective People, structured under highly publicized book of Covey. This principle advised “start initiatives with end results in mind”. You can easily infer that this statement is intended for convincing people to be more productive and be results-oriented as well. Looking into the statement’s essence would point to this direction definitely.

This second habit for most effective people is based mainly on the premise that initiatives could be divided into 2 groups: the first (the people conceived in mind) and second (people initiatives done over action). Many experts argue that many aggressive efforts fail due to failure on the way of thinking. Therefore, human resources personnel as well as corporate managements often strive for setting a mindset on staff and employees which can lead to the achievement of the objectives and general productivity.

The most effective and convenient measure to “start initiatives with ends results in mind” is to formulate initially a statement of working personal mission. This statement would have people formulate ways and set goals on how these goals would be achieved. This is a common activity of most organized people.

You will become more pro-active if you set a goal. Eventually you would see you are becoming more organized because your ideals and thoughts are more oriented to achieve goals that you or your employer might have set. Having a statement of personal mission, you would realize that your mindset and actions are regulated for taking the direction leading to success and productivity.

As setting your targets and goals, it is so imperative that you should identify the center of life in which inspiration, guidance, power, wisdom and security can be sourced out. In order to find this from a personal level, at first you have to know yourself and set your priority in life. As doing this, you will realize that you are centered on a specific factor, which can be about power, money, self, work, possession, pleasure, spouse, family or business. If you know yourself and can know what your principal target and priority is. If you are setting goals for your initiatives, you should determine what center of your priority is.

After you have set your goals, you will realize that you are smooth-sailing to making efforts and endeavors that obviously and clearly lead to the achievement of your goal. Therefore, the second principle of Covey is a need to management and personal level. It is helpful on the personal basis in case you use this to increase productivity and improve performance.

One Product, Three Customers, Three Different Ways To Write

My soapbox is just about worn out. I’ve been preaching the necessity of knowing your target audience for at least 10 years. “You can’t write effectively to someone you don’t know,” is how my spiel would normally go. When one day someone asked me to show him what I was talking about. “I’m writing copy for computers,” he said. “Everybody needs and can use a computer. How could a general product like that possibly have different target audiences?” I’ll show you exactly how.

Be Specific With Your Definition

Don’t ever begin an analysis of your target audience with the word “everybody.” The people who fit into your target group are individuals. They certainly share common traits, needs and wants, but they are unique. When defining your customer base, and the segments within it, be as specific as possible.

Senior Citizens

If we go back to the computer example, we would surely find several segments within the target group who buy computers. One would be senior citizens. According to the Pew Internet & American Life Project Report, 54% of Americans ages 60-69 go online. In fact, 21% of those over the age of 70 also go online. In order to surf the Internet, these people need a computer.

What concerns do seniors have when it comes to computers? Fear is a big emotion that comes into play with this crowd. While they love the idea of being able to keep in touch with family and friends, many in this age bracket have a hang-up with learning to use new technology. Ease of use and a low learning curve are some things that must be communicated clearly.

High School and College Students

Having grown up using computers in the classroom, and most likely at home, students are generally very comfortable and confident with this technology. If something breaks, they’ll figure it out themselves or just get a new computer. Portability, the latest technology and speed are the biggest factors for students.

With many younger users, gaming is a primary function, so the computer they want/need has to have large amounts of RAM, hard drive space and virtual memory. What about cost? Mom and dad are almost always the money source for a student’s computer, so the student isn’t interested in the price. If mom and dad can’t afford it, there is always grandma and grandpa.

Small Businesses

While computers are a tax-deductible business expense, small businesses are still concerned with price. They are also leery of low price points and special offers because, most of the time, small businesses will need to add a good bit of additional equipment to a basic computer which ups the price.

Small businesses also normally have no full-time IT staff, so support is an issue that comes into play. Is help available to answer questions or troubleshoot if and when networking doesn’t go smoothly? What about repairs? If the computer requires any service, is it done on-site or does the computer have to be shipped to some nameless service center? Is there a guaranteed time for repairs to be completed?

As you can see, each segment has its own concerns about buying a computer. While “everybody” may need one, every person does not have the same concerns or needs when making a computer purchase.

Before assuming that every member of your target audience is alike, take some time to do a little research. Conduct an informal survey, ask questions and talk with customers one-on-one. Find out what their wants are, what concerns they have or what they’d most like to see you offer. Once you find out, write so that you communicate directly with them on their level. You’ll find your conversion rates rise when you give your visitors the information they want.

by Karon Thackston © 2006